Cresset Biomolecular Discovery has seen a dramatic increase in sales following its recent distribution agreement with CambridgeSoft.
Under the terms of the agreement, CambridgeSoft sells Cresset's FieldAlign and FieldTemplater products using its direct, telesales and ecommerce channels. FieldAlign and FieldTemplater are designed for both molecular modellers and medicinal chemists who want to discover new drugs against a wide range of biological targets. The products enable scientists to determine important interactions between ligands and proteins and to efficiently prioritise compounds for biological evaluation.
Cresset is using CambridgeSoft's established sales and marketing infrastructure to enable their inspiring products to reach a larger chemistry market in a greater number of geographies. The initial CambridgeSoft campaigns promoting Cresset's free one-month evaluation of FieldAlign and FieldTemplater software have been very successful.
Through a link in CambridgeSoft's online Scistore.com, Cresset has seen the number of trial downloads increase 10 fold over the previous quarter swelling their sales pipeline. The marketing campaigns have garnered interest from chemists based in academia and industry located in America, Europe and Asia. Further promotions are planned.
